Skip to content
Atlantic Blue

Services / Adaptive bitrate streaming

Adaptive bitrate streaming

An adaptive bitrate ladder picks a rendition every few seconds from an estimate of the available bandwidth. When the estimate is wrong the viewer sees a spinner, or a soft picture, and neither raises an error. It shows up as people leaving.

What the engagement is

  1. 01Measure what the player does: rendition switches, buffer occupancy, time to first frame.
  2. 02Tune the bandwidth estimate and the request pattern that feeds it.
  3. 03Rework buffer management so it survives a congested network rather than assuming a clean one.
  4. 04Put the measurement in your dashboards, not in a report.

What you are left with

Fewer stalls, a faster first frame, and a number you can watch afterwards.

Typical engagement

Four to eight weeks.