Services / Advertising integration for video
Advertising integration for video
Advertising is where playback breaks and where revenue quietly disappears. Client side insertion is easy to block and easy to stall. Server side insertion protects the revenue and moves the problem into the manifest, where a bad splice becomes a black frame nobody can reproduce.
What the engagement is
- 01Work through the insertion path end to end, from the decision call to the frame on screen.
- 02Find the splices that fail, on the devices they fail on.
- 03Weigh client side against server side insertion for your platform rather than in general.
What you are left with
Advertising that plays, and a revenue number that is not leaking.